Findings of the Mobile Broadband Research Revealed
The results of the recent research that Camiant conducted have been released with the name ‘Rethinking Mobile Broadband Data Rate Plans’.
This study reveals the fact that if the plans for mobile broadband services are redesigned, operators are going to help in solving one of the pressing concerns of the industry, “bandwidth-value gap” According to them, this gap is the difference between the demand of bandwidth and the increase in revenue.
Camiant has pointed out that if you go by the researches of Heavy Reading (a research firm), 3G mobile network’s bandwidth is rapidly increasing by 400 percent on an annual basis, whereas associated revenues is also increasing at a steady rate of 40 percent. This study indicates the consumers are more or less interested in the data plans for controlling bandwidth and they are less bothered by the traditional ‘Cap + Overage’ plans. This plan is strict on usage cap and has steep overage penalty.
Camiant commissioned the study in September 2009 alongside Heavy Reading, who joined them a month later. More than 250 mobile broadband dongle users from Europe were involved in the survey. People from Sweden, Spain, Italy, Germany, France and UK were all included in the survey.
The research even revealed that a number of users have been willing to make a payment of additional fees, if they were provided with a little bit of extras in the services. 43 percents of the participants of the survey were willing to pay €5 apart from the base plan, if they get unlimited usage of any particular application.
