HTC Smart: Customizing Isn’t Enough, You Have to Make It Yours

With the introduction of HTC Smart, things have changed at HTC.  The upcoming smartphone features a new operating environment, the HTC Sense.  This environment is based on three pillars: the first one is ‘make it mine’, the second one ’stay close’ and the ‘discovery of the unexpected’ is the third.  The HTC sense can be perceived as an experiment which has you in the centre.

Everybody has a phone, smart or not, but the known smartphones don’t give the user the possibility to customize their phone in the way he wants.  The HTC Sense operating environment lets the consumer to feel that the phone really is theirs.  Removing, rearranging icons and applications is common in every smartphone on the market.  The HTC Sense operating environment – built on a bright new operating system named Qualcomm Brew – goes beyond the usual smartphone offers.

Let’s you bring your content to the surface. It seems like the inner you, and you as a consumer are in the centre of the HTC now.  If you are fond of Twitter or you have favourite websites, maybe like weather websites (you want to know how the weather outside without stepping foot outside) or emails, or contacts.  The interesting thing is that when you choose to bring these to the surface, you are not making a shortcut. You bring it all up, to your fingertip.  Make it mine, also means in the eyes of the creators, that beyond customizing; the style is revealed.

That’s why their clock palette is quite wide, so you can choose the clock you like best, along with the consumers personal documents, photos, etc.  They also are thinking about time management.  HTC Smart, with this HTC Sense operating environment, answers to the everyday and weekend moods by scenes. Users can set up their phone look different, even specifically on the weekends.

People use phones to stay in touch, to communicate.  Nowadays, in this rhythm in motion life we have internet and email, what we would like to read on Time.  HTC Smart offers their consumers the feature, along with the text messaging, and looks like the Facebook website can be reached on every smartphone by default.  Next to the updates on users Facebook profile, the phone features a 3 Megapixel colour camera with fixed focus and flashlight what helps consumers to share photos about their best moments in life.  Consumers can do this via their HTC Smart.

The creators focused on the efficiency of communication between people.  With the HTC Sense, they have come up with a one-place communication structure in one contact.  What it means, is that the user does not have to launch different applications to follow-up on communication between them and their contacts, it has all of them in one place: emails, text messages, Facebook updates and flicker photos.  All users have to do is navigate between the icons.  The creators are trying to get closer at the consumers real life by offering these features with a HTC Smart.

Tags: HTC-Smart