Successful Sales: the Apple iPad
Considering the fact that Apple iPad does nothing new, it is still not surprising that thousands of Americans have lined up last April 3 to be among the first to purchase the touch screen tablet when it came out. Right now, estimates for the first day sales of the iPad in the United States hit somewhere around 300,000 units. That’s a lot, and as of the time of writing, the count for the current sales has been reported to have reached up to 700,000.
So why do people want the Apple iPad in the first place?
The reason is not because it does something new, but because it simplifies so many things we want. The features of the Apple iPad are pretty basic; it can browse websites, run apps, read eBooks, play media and even serve as a mini workstation. The only real advantage it has over smart phones, net books and desktop computers is the fact that it is a simple device to use.
The iPad is not trying to replace any exiting electronic gadget that we already use; instead, it serves as a standalone read-access device for checking the internet or viewing some media files. For editing and creating purposes however, users are better off turning on the computer.
Basically, the iPad is television for the internet. We can use the computer for viewing shows and movies, but the telly has not been phased out because it serves that purpose well. The iPad is also doing the same for digital media –it’s a one stop viewer.
Many believe that the iPad will be having the same success locally in the UK as it did in the US, and considering what the device offers, that is a pretty likely scenario. Estimates that the Apple iPad might hit over a million sales in the first quarter are not so far off –some even believe that the figures can reach that mark within the first week of sales alone.
Get to know more about the successful launch of the iPad at the Telegraph UK.
April 8th, 2010 at 3:10 pm
[...] just a few days since the launch date, early owners of the Apple iPad have already identified key issues that need to be [...]