Vodafone’s Twitter Thing: What Really Happened
Friday afternoon was pretty amusing for some folks subscribing to the Vodafone UK Twitter posts.
It turns out that a little prank got a little out of hand that ended up with a very offensive post getting out in public and an employee being suspended. Amid worries and concerns about the account having been accessed by hackers, employees of the mobile network operator acted promptly and swiftly to fix the mess and have everything back in order by the end of the day.
With the smoke now cleared and the matter settled internally, Vodafone UK’s head of web relations Jakub Hrabovsky now speaks to explain what happened on that afternoon:
“Since the inappropriate tweet that was published through @VodafoneUK on Friday there have been many questions and theories (some slightly wild) about what actually happened. Therefore, we can now share what actually took place”.
“On Friday one of the members of the Web Relations team who was moderating the company Twitter account left his computer for a minute to ask a colleague some advice. Another member of staff who is unconnected with the Web Relations team saw his colleagues screen open and assuming it was his colleague’s personal Twitter account and posted the inappropriate tweet”.
“Within minutes we realized what had happened and issued an apology. The individual who posted the tweet was suspended with immediate effect and an internal investigation is now underway. We have strict guidelines with respect to all the social media we use and we are naturally upset that a rogue incidence like this could happen”.
For those who missed the Tweet, it said
“@Vodafone UK: is fed up of dirty homos and is going after beaver.”
Ah yes, never a boring moment in the mobile phone industry.
Read more about last Friday’s incident at Pocket Lint.
