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Sony Ericsson: Not Making Nexus

Monday, February 22, 2010Sony Ericsson

Google Nexus One 3It is not a surprise that Google has approached various mobile phone manufacturers to develop their Nexus series of mobile phones. After all, Google does rely on subcontractors for manufacturing.

As we all know, the prestige (if we can call it such) of making the Google Nexus One is none other than HTC. The Taiwanese mobile phone manufacturer has played a key role in the development of the Android operating system since day one. In fact, it was HTC that made the very first Android smart phone, the HTC Dream (commonly known as the G1).

When Google announced that it was going to make its own mobile phone, plenty of rumors rose as to who would be manufacturing the Android handset. HTC got pegged early on as a likely candidate, but no one expected that Sony Ericsson would be one of the companies Google approached.

According to Bert Nordberg, CEO of Sony Ericsson, the Swedish Japanese joint venture passed up an invitation from Google to make the Nexus One. The news came from a Swedish magazine interview and has gotten plenty of feedback online.

“What was Sony Ericsson thinking?”

So goes the general reaction of anyone who has read the news. After all, 2009 was full of nothing but bad news for the joint venture. Halfway through the year, they had to shut down facilities and offices –losing 2000 workers in the process. Near the holidays, major device Satio got pulled out of shelves from both Carphone Warehouse and Phones4U due to firmware problems and December saw the XPERIA X2 getting delayed to January.

2010 began with the fiscal reports that showed SE being in the deep red; deep as in to the tune of over 800 million.

Did Sony Ericsson refuse a critical lifeline?

Read more about SE refusing to make Nexus One at Mobile Choice UK.

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