Sony Ericsson on Losses: “We’re on the Right Track”
Pushing forward against all odds can seem like a bit of folly for some, but this is one of the reasons why Sony Ericsson managed to stay on top of the game despite many consecutive years of losses. The financial state of the company is not transparent for us to see, but judging from the joint venture’s 2009 losses, it is obvious that they just might need a Hail Mary pass if the company is going to survive next year.
Simply put, Sony Ericsson lost about 836 million Euros and unless they generate some big sales this year, many are predicting that the company might not be able to keep up.
Bert Nordberg thinks otherwise:
“The refreshed portfolio, coupled with the business transformation programme has started to positively impact our financial results.
We will continue to focus on returning the company to profitability by establishing Sony Ericsson as the communication entertainment brand based on an exciting portfolio of mid- and high-end products, such as our recently announced Android-based phone, the Xperia X10.
2010 will still be challenging as the full benefit of cost improvements will not impact results until the second half of the year, however we are confident that our business is on the right track.”
Folly? The words came straight from the president of Sony Ericsson. This is not blind bravado, aside from the much anticipated Snapdragon Android XPERIA X10, the SE Vizaz, Kanna and Robyn are also due to be released this year. There is also a growing demand for the eco-friendly Greenheart phones (it has also been reported that SE is working on a new Greenheart WinMo phone).
Indeed, unlike the rest of us looking back at SE’s problems and why the company had a bad performance; Sony is pushing forward and focusing on what it can do to perform better.
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Tags: Sony-Ericsson-Xperia-X10
